Every monitor reproduces colour differently
A complaint that we often receive is that the prints do not match the colours reproduced on screen. Printing companies cannot provide any guarantee that prints will match your screen because every screen reproduces colour differently. The mechanics behind how a computer monitor displays colour and how paper prints reflect colour is also different. Even if a screen is calibrated for print colour, it will still not be able to achieve a 100% match with print colours.Minimizing Colours Mismatch
Using established colours can help to reduce instances of colours not matching. For images, it will be good to provide original printed samples of your ideal colours to prevent colours mismatch. A printing company can also be aligned to international output standards to ensure colour accuracy. Requesting for proofs may sometimes cost a bit more but at least you can check the output colours to ensure accuracy.
Conclusion
Very often, a customer will wait until the job is completed only to find that the colours are not ideal. To prevent such a thing from happening, it is often good for you to get involved in the colour management process. Provide samples of ideal colours for our operators to match the colours. Prepress files should also be in ideal formats. For large jobs that are colour critical, you can always arrange a press check with your printer to help ensure that colours are correct for your job!
