Printing Brochures - Important Points

Want to print some corporate brochures to help you communicate with your customer? Here are some points that you should consider when printing brochures.

Create Relevant Content

Here's a nice rack!

Define the objective of your brochure. Are you trying to introduce your company to prospects? Perhaps just showing off what products/services you provide? Or maybe, you're having an event and would like to provide more information about your event? Whatever it is, always define the objective first to help you create relevant and interesting content.

Choosing Paper

While I have already covered how to choose the right paper for printing brochures in a separate post,  it is worthwhile to reiterate the importance that a proper choice of paper helps get your message across better.

If you have a corporate identity that requires you to choose certain types of paper, make sure you follow it in order to provide a consistent image to your prospects. Try not to save money when choosing paper and get the best that you can afford in order to project a reputable and reliable image. Ask your printer provide you and your designers with relevant paper swatches to help you make your choice.

The method of distribution of your brochures also play a part in the choice of paper. If you have limited space on an unmanned brochure rack, then perhaps going for a thick art card might not be ideal as it will limit the brochures you can place in the rack. If you're sending brochures by post, then do get your brochures weighed to ensure that they are not over the limit.

Colour Proofs

Your printer should provide you with a colour proof prior to production. If your printer doesn't provide you with one, do ask for it.

Some of the things to check for in the colour proof are to ensure that all text are of the correct font and size (we assume that text are grammatically correct and there are no spelling or typographical errors when they reach us), correct images are used and that they are of the correct size. Pages are aligned correctly and no part of the printout is missing.

It is also important to note that colour proofs do not provide a 100% accurate representation of the final colours due to process differences but should provide a good representation of the final artwork. (If colour is absolutely critical to you, ask for a press check. But do note that this often incurs additional costs.)

Save Money By Printing Larger Quantities

In offset lithographic printing, most of our costs lies in the set up costs (design, plates, tooling, etc.). Hence, the marginal costs significantly decreases after the first copy rolls off the press. It makes sense to print larger quantities all at one go rather than printing small quantities in multiple batches. Try combining orders or to increase your quantity if you know that you are likely to place another order again in the near future.

Work With Your Printer

If possible, do involve your printer as early as possible. Involving them from the conceptualization stage and they can provide you with inputs about estimated deadlines, cost and other factors which you might have overlooked. We are the subject matter experts after all.

Conclusion

When it comes to printing brochures, do choose a reliable printing company that can help you to reach your goals. At Straits Printers, we believe that every printing project should be hassle free for you. We provide quality printing of brochures at affordable prices. Contact me to get a free print consultation if you're considering printing brochures.