Want to print some corporate brochures to help you communicate with your customer? Here are some points that you should consider when printing brochures.
Create Relevant Content
|Here's a nice rack!|
Choosing PaperWhile I have already covered how to choose the right paper for printing brochures in a separate post, it is worthwhile to reiterate the importance that a proper choice of paper helps get your message across better.
If you have a corporate identity that requires you to choose certain types of paper, make sure you follow it in order to provide a consistent image to your prospects. Try not to save money when choosing paper and get the best that you can afford in order to project a reputable and reliable image. Ask your printer provide you and your designers with relevant paper swatches to help you make your choice.
The method of distribution of your brochures also play a part in the choice of paper. If you have limited space on an unmanned brochure rack, then perhaps going for a thick art card might not be ideal as it will limit the brochures you can place in the rack. If you're sending brochures by post, then do get your brochures weighed to ensure that they are not over the limit.
Colour ProofsYour printer should provide you with a colour proof prior to production. If your printer doesn't provide you with one, do ask for it.
Some of the things to check for in the colour proof are to ensure that all text are of the correct font and size (we assume that text are grammatically correct and there are no spelling or typographical errors when they reach us), correct images are used and that they are of the correct size. Pages are aligned correctly and no part of the printout is missing.
It is also important to note that colour proofs do not provide a 100% accurate representation of the final colours due to process differences but should provide a good representation of the final artwork. (If colour is absolutely critical to you, ask for a press check. But do note that this often incurs additional costs.)